New American ready-to-drink (RTD) brand BarBox is preparing to serve up bar-quality cocktails to consumers around the US.
The start-up company offers a variety of premium cocktails, made with artisanal spirits and all-natural accompaniments. It uses eco-friendly bag-in-box packaging, part of the Smurfit Kappa Better Planet Packaging initiative, which is fully recyclable and biodegradable – ideal for the eco-conscious drinker.
The RTD market has made significant gains in the US and elsewhere this year as the Covid-19 pandemic pushed many social gatherings outside, increasing the demand for portable drinks that didn’t require a compromise on quality.
Co-founders and brothers Jacob and Matthias Kozuba said: “We set out to create a line ofo easy-to-enjoy cocktails that offer a delicious experience every time. We’ve selected classic cocktails made with quality and natural ingredients for unparalleled flavour.”
BarBox’s bag-in-box drinks come with a spout for ease of service – just pour over ice and garnish to your taste. The range launches with three classics: a Cosmopolitan with lemon-infused vodka; a Negroni; and a Vodka Sour with blueberry simple syrup.
Each BarBox serves more than 14 four-ounce cocktails and retails for $24.99. The products are available to purchase from selected retailers in Florida, California, Colorado, Illinois and New York, with plans to bring more markets on stream in 2021.
26 November 2020 – Bethany Whymark